10 Tips for Building a Six Figure Photography Business That You Love
It's no secret that being a photographer is hard work. There are so many really good photographers out there, and the competition can be fierce. However, there is enough business out there for everybody to claim their slice of the pie, and by following a few proven strategies, it's definitely possible for you to grow your photography business to six figures per year.
This article will go over ten of the best tips for growing your photography business to six figures and beyond.
1. Narrow down your niche and focus on it
As a photographer, you can create and market anything you want. But in order to succeed and make a living doing what you love, it’s important to narrow down your niche. You need to focus on one area of photography, one type or style of portraits or weddings, you know, something that really resonates with you personally.
For example: If you love taking pictures of babies, then focus on being the best newborn photographer in town! The same goes if capturing high school seniors is your thing; go after that market like crazy!
When deciding what direction to take for your business, ask yourself these questions: What am I good at? What do people hire me for? What kind of photography makes me happiest? These are all things that will help narrow down which avenue will work best for your photography business.
2. Develop a signature style and brand identity
When you build a brand identity, it's like creating an online presence for yourself. Your goal is to develop your own unique style and then use that style to create a consistent experience for your clients.
You want to make sure that when someone sees one of your photos, they immediately know it’s yours because it has the same look and feel as everything else in your portfolio. This helps create trust between you and potential clients.
A great way to do this is by establishing a signature style or theme with all of the images that represent your brand. You might use different props in each photo but keep them tasteful so they don't distract from the subject matter at hand.
3. Find a way to stand out from the crowd
You've probably heard the saying, "if you want to be successful, be different." Well, it's true. When you find a way to stand out from the crowd, it makes people take notice of you and what you're doing. Being unique and different will help differentiate yourself from other photographers in your market space and can be one of the key factors that sets your business apart from everyone else in the industry.
It doesn't matter if it's how you do something or even how much money is spent on props or equipment; there are many ways for photographers to set themselves apart from their competition by being unique or different from other photographers in their local area who offer similar services at similar prices as they do.
4. Stop working with the wrong people
To identify who the wrong people are, first, you need to know what "wrong" means in this context. A "wrong" person is anyone who doesn't have your best interest at heart and who doesn't value your craft as an artist. If you're working with someone like that, it's going to be hard for them to keep up with their end of any deal and even harder for them to understand why their part isn't being done properly as a result.
That's not just frustrating; it can also be dangerous if they're driving your car or taking pictures of children for you! So, when you find yourself dealing with someone who has no respect for your time or skillset (or both), take note: this person is doing nothing but wasting resources and effort and possibly making things worse than they should be in the long run!
5. Stop giving away your art for free
This is a big one. It’s easy to get caught up in the idea that “if I give it away, they will come back,” but the reality is that most people aren't coming back. You need to make your work valuable and worth paying for, or else no one will want it. To do this, you have to ask yourself: Will this customer be happy with what I deliver? If not, then don't do it. If so, then go ahead.
6. Create a consistent workflow that lets you deliver amazing results every time (and fast)
To build a six-figure photography business, you must be able to consistently deliver amazing results for your clients. Your clients want work that is unique and full of life, but they also want it delivered fast and under budget. You can make this happen by creating a workflow that allows you to deliver stunning images quickly and easily every time.
A consistent workflow lets you do the following:
- Have more time to focus on what matters most… creating amazing photos!
- Deliver higher quality photos with less effort, and fewer stress-related mistakes.
- Get happier clients who love working with you.
7. Offer clients what they want but in a unique way
To build a successful business, you need to offer clients what they want, but in a unique and exciting way. This can be tricky because if you're offering something too unique, it may not be usable or affordable enough for your clients to buy. On the other hand, if you are offering something that is too common or bland, it might not stand out from your competitors enough for them to buy from you instead of someone else.
8. Create a marketing plan that targets your ideal client
First, you need to define who your ideal client is. For example, if you're a wedding photographer, your ideal client is most likely:
- A couple getting married in their 20s or 30s.
- Living within a certain distance from where you live and have an interest in getting married in the next year or two.
- Someone who isn't looking for any sort of discount but rather wants their wedding photography experience to reflect who they are as people and as individuals.
Once you've defined who your ideal client is, create a marketing plan that targets them specifically. This means focusing on creating content that will appeal directly to them, don't try selling yourself based on how affordable you are compared to other photographers; instead, focus on building rapport with those consumers who are most likely going to become loyal customers of yours long term!
9. Stop focusing on price and start focusing on value
If you're going to focus on anything, focus on the value you offer. That means not just focusing on what you can do for your clients but also what they can do for themselves by booking with you (they'll feel great about their photos, they'll have a new profile pic that they love, etc.).
It also means not just thinking about how much money your business will make per client but thinking about how much better those clients' lives will be when they book with you and have beautiful photos that represent them well.
And it certainly doesn't mean never caring about price; rather, it means that when considering pricing structures and packages or options for clients or potential customers, make sure all of these other factors are considered as well.
10. Never stop learning from other photographers, creatives, and entrepreneurs
If you want to build a successful photography business, it's important to never stop learning. Look for mentors who can teach you new skills and help increase your knowledge of the industry.
You can also find inspiration by reading books written by successful photographers and entrepreneurs, watching videos that demonstrate how other people run their businesses, taking classes, and so on.
Once you've learned from others' experiences and mistakes, put what you've learned into practice. Don't be afraid to get out of your comfort zone; it's where most of the best things happen anyway!
As we wrap up, remember that you can build a six-figure photography business if you follow these tips and understand what it takes to get there. Don't be afraid to try new things, learn from others who are successful in the industry, and most importantly, never give up.
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